Dext
DEXT is a leading cloud-based accounting software platform. Its goal is
to consolidate and automate accounting processes and free up time for users.
Previously named Receipt Bank, I worked internally across the global rebrand in partnership with the branding agency RE: across the redesign of the consumer facing ecommerce website.
The old site performed well, but with a new brand and name in place it was time to take the business to the “dext” level and give clearer signposting and better navigate visitors to sign up for a free trial or access relevant payment plans for there business needs . From discovery workshops with real users and stakeholders across the company, we reformatted the site architecture and customer journey based on the identified needs
User journey
The following user journey flow was created to help outline the requirements for each user.
There are two possible two types of user visiting the Dext website.
Accountants and Bookkeepers
Business owners
The below flow navigates each user group to the payment plans relevant to their needs, asking the question “What best describes your business?”
Wireframes
To give a simple visual representation of the flow of Dext, I created wireframes so we could integrate feedback from stakeholders to then apply and iterate before going into a final UI.
UI/Design System
The final UI incorporated branding from RE: but it was important to meet the goal to drive greater efficiency through well-defined and reusable components.
